Will Bueché

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Video store sale

Posted in Personal by Will on Friday, December 10th, 2004 ~ 12am

Some things just can’t last. Men, I think you know what I mean. Yes, I’m referring to the 99 cent sale at the new Hollywood Video rental store. It couldn’t last. But it lasted two months and a week, or thereabouts, during which time I think I rented probably about 50 movies. The sale was part of the “Welcome us to your neighborhood, and let us drive the locally owned store out of business while you’re at it!” promotion that new Hollywood Video stores do. The 99 cent rentals usually only last one month, but they felt they needed more than that, or maybe upper management lost track of their new store, I don’t know. In any case it lasted way longer than the expected one month.

After about two months, two men dressed all in black like vultures, with slicked hair, were walking the aisles, checking the place out, making sure the people who actually worked there were doing a good job (or they’d fire them for the good of the company…or for the bottom line, or maybe just on a whim to make it seem like they’re keeping the standards of the company up). When I saw them, I knew the store would be declared a success and the promotion would soon come to an end. I wondered what kind of lives these people lead, those who live to fire people, and who in exchange are sent around the country. Are they required to dress in all black? Is the slicked hair part of their admission that they’ve gone dark?

One of those men in black even asked me if I needed help finding anything as they walked past me on their tour of the aisles, and although I answered “no, thanks, just browsing, I appreciate your guesture,” what I was really thinking was “Death dealer, be warned, for I see you as you really are!” or something along those lines. Strictly in a self-defensive way, that is. I’m not some raving nut. Just a sometimes observant empathic person.

During the 99 cent promotion I was renting non stop. New releases, classic releases (not classics per se, just non-new titles is all I mean — their actual classics section is kind of small though I did check out another Bogart film), silly asian action flicks, anime, science fiction…I even wisely explored the children’s section and found some incredible animated Batman cartoons (sometime I’ll explain why Batman is my favorite hero).

I’m now all film-satiated for awhile. But I still miss the promotion. I’d have kept going. I’m an economy minded person though, so basically now I won’t ever rent from them again except when they send coupons to me in the mail. I’ll go back to the local store which has two-on-tuesdays. Assuming they’re still in business. No, that’s not an ironic note meant to bring out a moral, it is just a matter of fact. In hard economic times, dark forces sometimes win. But at least I got like 50 movies out of it. No, that really isn’t meant to be an ironic end suggesting some kind of moral lesson. No, it isn’t!

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